Her Fashion Box

Creative Direction & Image Creation

Chris Rae Design teamed up with Her Fashion Box to creatively direct a series of images for the Her Fashion Box Spring Summer release. Focussing on seasonal trends, summer scarves, swimwear and perspex necklaces, the campaign followed the subject through a series of Sydney 'by the water' lifestyle images.  Photography by Gabby Flegg. 


Fashion & Beauty


Creative Direction

Chris Rae Design provided creative direction for the Her Fashion Box 1st anniversary collection for print and digital media. The photoshoot showcased their feminine, trendy and classic collections of fashion items to a traditional fashion wear market.  




Editorial Design

To communicate the March 2014 1st anniversary collection to the market, Her Fashion magazine was issued in mini format both online and in print.