EVENTS BRANDING, WAYFINDING & BRAND DESIGN
A brand identity created for a new Sydney City Council initiative, Express Lane. In order to raise a heightened awareness of consideration amongst residents and visitors to Sydney's CBD an annual pedestrian awareness day puts in place a set of interactive installations to encourage pedestrians to consider how they interact with each other.
The brand development included way finding imagery which could be applied to a number of mediums including footpaths, flags, posters and banners. The design also includes company stationary, a poster marketing campaign and a brand guide for the company and volunteers participating in the event.