Brand & Identity Design,
BTM Exteriors required a new acronym to represent their outdated brand name and a new visual identity to go with it. B.T.M. was originally formed to represent the business owners, some of which had moved on. B.T.M. was updated to represent the brand’s purpose and quality service, ‘built to matter’. Their new brand identity reflected their move from trades related service to a more premium, full landscaping service.
Uniform design concepts designed to represent the different staffing groups within the business.
A refined and clean business card design with reflective black panel, featuring the brand identity.
The vehicle design had to be iconic and elevate the brands already well-established trucks in their local community and surrounds.